A 2 mins Snack “Masala Maggie” which was launched in 1982 is now in a big trouble. A popular brand of Nestle which has almost dominated all the instant snack makers needs to end its reputation because of the increased lead levels in it. Maggi sales have plunged in India since laboratory tests showed the noodles contained lead at levels far higher than the legal maximum. The tests also detected the chemical flavor enhancer monosodium glutamate, or MSG, which is not mentioned in the product’s list of ingredients
It is believed that the tests were conducted on 13 samples of Maggi noodles, and 10 were found to be unsafe with lead exceeding the allowable level. Earlier tests, performed by food safety authorities in Uttar Pradesh state, showed that samples contained 17.2 parts per million of lead, many times the allowable limits which range between 0.01 and 2.5 ppm.
2-mins Maggie noodles are the hot favourites for the school going kids and the teens because of the addictive aroma of the masala and the taste it has. The odor maggie has even makes the neighbors to mouth water. It could be difficult for the kids to get rid of it but Nestle should really cut down the harmful ingredients used in it because excessive intake of lead can cause damage to the kidneys, bones and nervous system. It is particularly harmful to children and can cause learning disorders. Health experts say MSG, often used as a flavor enhancer in processed food and in some restaurants, can damage the nervous system with long-term use.
Some of India’s biggest film stars have appeared in television commercials aimed at mothers and young children to promote Maggi noodles. A court in Bihar state ordered that a complaint be filed against three of Bollywood’s biggest stars, Amitabh Bachchan, Madhuri Dixit and Preity Zinta, for acting as brand ambassadors for Maggi.
Apparently the noodles are Nestle’s fastest selling food item in India, clocking around 15 billion rupees ($240 million) in sales annually. So ensure this and discard having maggie .Well, in substitute- have some health and fresh foods which could be of rich vitamins and minerals.