The largest e Market in 2015 – Amazon in India

In this contemporary world, buying and selling products through e Platform has become a mundane thing. Getting the products desired within a couple of weeks is much exciting thing than to hang around in this busy world getting struck in the messy traffic. The proposal of e marketing is much appreciated. There are a large number of online shopping websites such as Amazon, Flipkart, Snapdeal, Jabong, Myntra, etc, Amazon has claimed that it has created its own space as the largest online store in India in 2015.

The interesting thing about Amazon is that it almost adds about 55,000 new products each day.Moreover, Amazon India’s vice president and country manager Amit Agarwal have stated that they were humbled by response received from both sellers as well as customers.It has also been revealed that company’s seller base in the Asian country grew by around 250% this year.This is mainly due to the simple things which were considered before getting the products int front of the customers. They are low price, selection and convenient to the users and most importantly the treatment of customers as gods has brought the Amazon’s website more into lime light.


Additionally he even added that 70% of the traffic was contributed by the mobile and 65% of the products were ordered by tier 2 cities and below.The company has also increased its fulfilment centres (FCs) capacity by three times compared with last year.Further adding additional features such as adding Sunday and morning delivery to the existing delivery services, the service partner programme, global selling programmes for sellers and rural distribution centres also played a significant role in strengthening Amazon’s position in India .

Recently in 2015, Amazon India continued to invest and lead India-specific innovations like Kirana Now, Project Udaan and KiranaNow was launched on a pilot basis in Bengaluru with the aim to provide maximum convenience to customers when shopping for their everyday needs. Project Udaan saw expanding its reach, especially to the digitally underserved. Udaan integrates skill development and self-employment with assisted shopping and Amazon Pickup, thus enabling the digitally underserved to benefit from the emerging digital commerce opportunity.


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