Maruti Suzuki Baleno Receives Over 4,600 Bookings Within Two Days Only

During the launch of Baleno in Chennai, R.S. Kalsi, Executive Director, Marketing & Sales, Maruti Suzuki, said that the company has been receiving overwhelming response for the car. On the day of launch itself, over 1,500 people visited Maruti showrooms and 600 of them booked the car, Kalsi said, adding that the second day saw over 1,200 bookings. Prices for the Baleno start from Rs. 4.99 lakh for the petrol base variant, and go up to Rs. 8.11 lakh for the top-end diesel model. At this price, the hatchback undercuts its rivals like Hyundai Elite i20 and Honda Jazz. Total booking figures will be over 4,600, Maruti Suzuki India Executive Director (Marketing and Sales), R S Kalsi told reporters.

In Two Days Maruti Suzuki Baleno Receives Over 4,600 Bookings

The premium car segment grew at staggering 22% last year and 5.20 lakh unit were sold in India last year. Maruti is not only looking to tap this potential market but also to export Baleno to over 100 countries including Japan. It will be manufactured exclusively in India.


Besides competitive pricing, multiple standard features too seem to have helped the vehicle create the buzz in the market. The Maruti Baleno is the only product in its segment that offers dual airbags, Anti-Lock Braking System (ABS) and Electronic Brakeforce Distribution (EBD) even on its entry-level trim.

R S Kalsi, Maruti Suzuki India Executive Director (Marketing and Sales) said, We hope to achieve leadership market share in the premium hatchback segment. We have invested about Rs 1,060 crore in this project (Manufacturing Of Baleno). We will be making exports to 100 overseas locations including Europe, Japan, South America in 2016.


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