XOLO’S a new online premium smartphone set to launch on july 10th

Xolo is an Indian smart devices brand launched in early 2012 by Lava International . Its head office is located at Noida, Uttar Pradesh, India.A premium smart devices brand, which since its inception in early 2012 has launched a successful range of technologically superior products in India. Providing superior product experience is at the core of XOLO’s proposition and each product is developed with an intent to deliver an experience of plus one. XOLO has been at the forefront of mobile technology since its inception, and has joined hands with various industry leaders like Intel, NVIDIA, AMD and Qualcomm amongest others, in order to provide differentiated technology to the new age, discerning consumers.

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Xolo, the premium sub-brand of Lava mobiles, has revealed its plans to announce a sub-brand of its own called ‘Black’. Black will be an online only sub-brand under Xolo which will bring more premium smartphones to the online customer.This new smartphone range will be sold via an undisclosed ecommerce partner/partners. Xolo is also in talks with a telecom partner through which buyers can get a hands-on experience before buying the smartphone.

The first Xolo Black smartphone will come with a dual rear camera setup with depth-sensing support, similar to the one seen in the HTC One (M8). This means, with the right software, you could point your smartphone’s camera at real-life objects and find their dimensions in an instant, and do other cool things like refocusing pictures after you’ve clicked them. The phone will come with Hive 1.5, an update to the company’s in-house UI, which is now built on top of Android Lollipop. It will also have 4G support and will be priced in the “sub-Rs. 15,000 segment.”

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While that pricing won’t give sleepless nights to other online brands like Xiaomi and Micromax’s Yu, Sehgal(Co-Founder and Director of Lava International Ltd) is convinced Black can find its space in what’s starting to look like a really crowded market. He believes customers want the “best value” and not necessarily the cheapest product, which gives the him confidence they will opt for the Xolo experience over phones that aim to “offer the best specs/ price ratio.”


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